Electronic Arts launches 'FC 24' soccer game in fresh start after FIFA split
Electronic Arts launches 'FC 24' soccer game in fresh start after FIFA split Electronic Arts on Friday launched its first soccer game without the FIFA tag, betting its "FC 24" title will maintain the momentum in its best-selling franchise and provide a bulwark against an industry slowdown. A near three-decade partnership between EA and FIFA ended last year over what media reports said were demands that the videogame maker double its yearly payments of $150 million to the governing body of world soccer. That has left "FC 24" without the visibility and marketing heft the FIFA brand enjoyed. The game's success is crucial to EA as some analysts estimate the franchise accounts for a major chunk of the company's sales and its $32 billion market value. "The end of such a high-profile partnership ... creates an uncertain future for the publisher," said Joost Van Dreunen, a lecturer at NYU's Stern School of Business, in his newsletter. "B...