From mainstream to luxury EV: Danial Malik shares Master Changan’s 10-Year vision on PakWheels


From mainstream to luxury EV: Danial Malik shares Master Changan’s 10-Year vision on PakWheels <br> In an exclusive interview with automotive expert Suneel Munj on PakWheels, Mr Danial Malik, Chief Executive Officer of Master Changan Motors Limited, articulated the strategic vision behind the company&rsquo;s &quot;House of Brands&quot; philosophy and its potential to revolutionise the Pakistani automotive market. To address diverse consumer demographics, Master Changan&#39;s portfolio incorporates four distinct brand identities: Changan caters to mass-market vehicle demand. Nevo focuses on practical, affordable electric mobility. Deepal delivers high-tech, premium electric vehicles Avatr serves as a high-end luxury brand competing directly with traditional European manufacturers. Mr Malik provided insights into the key market dynamics driving electric vehicle (EV) adoption across Pakistan&rsquo;s high-volume A and B vehicle segments, underscoring the implications of this transition for consumer mobility, household priorities and evolving automotive preferences. He also addressed critical considerations shaping consumer confidence, including after-sales service infrastructure, vehicle resale value retention, and Master Changan&rsquo;s long-term strategic vision to strengthen its competitive positioning, establish market leadership and build enduring consumer trust. &nbsp; &nbsp; The interview follows Master Changan&rsquo;s landmark 10th-anniversary celebration, held in Lahore on October 3, marking a significant milestone in the company&rsquo;s growth journey. The event also featured the debut of several upcoming models, including the Oshan X7 Black Edition, Changan UNI-S, Nevo Hunter pickup, Deepal E07, and Avatr 07 and 11, reflecting the company&rsquo;s expanding product portfolio and strategic focus on evolving mobility needs. <br> <img src="https://tribune.com.pk/story/2634994/from-mainstream-to-luxury-ev-danial-malik-shares-master-changans-10-year-vision-on-pakwheels" alt=" From mainstream to luxury EV: Danial Malik shares Master Changan’s 10-Year vision on PakWheels" width="100%">

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